Product Management Fundamentals
$49
4.5 (2142)
Rated 4.5 out of 5
Duration
2 Weeks (30+ Lessons) at 4-5 Hours/Week
Value Proposition Design
Decipher Value & Design Products & Services That Customers Absolutely Adore
Master the practice of designing compelling value propositions that deliver on customer needs, wants & desires.
Course Length
2 Weeks (30+ Lessons)
Effort
4-5 Hours/Week
100% Online
With Continuous Learning Community support + Monthly Live Webinars
Learning Access
Resource Toolkit & Templates + Unlimited Networking Events
What will you Learn?
- Journey of idea to commercially successful products or solutions.
- Develop a value proposition design using the value prop canvas framework.
- Value proposition course will teach you the fundamental personas & user stories.
- A product market fit course that includes customer interviewing techniques.
Key Topics Covered
- Product - Market Fit
- Pain Gain Analysis
- Business Model Canvas
- Customer Insights
Course Content
Introduction
Value Proposition Design – Course Introduction
Context Setting
Course Objective
Context Setting
Course Objective
Chapter 1 - Understanding Customers
1.1 Importance of Understanding Your Customers
1.2 – How to understand your customer
Chapter Quiz
1.2 – How to understand your customer
Chapter Quiz
Chapter 2 - Customer Interaction
2.1 – Introductions
2.2 – Building Relationships and Understanding Customer’s Environment
2.3 – References
2.4 – Take Notes
Chapter Quiz
2.2 – Building Relationships and Understanding Customer’s Environment
2.3 – References
2.4 – Take Notes
Chapter Quiz
Chapter 3 - Communicating With Your Customers
3.1 – Effective Communication
3.2 – B2B Communication
Chapter Quiz
3.2 – B2B Communication
Chapter Quiz
Chapter 4 - Ethnography
4.1 – Ethnography and It’s Importance
Chapter Quiz
Chapter Quiz
Chapter 5 - Persona
5.1 – What is a Persona
5.2 – Creating Personas – Persona BAG
5.3 – BAG Framework – Behaviour,Aspirations, Goals
5.4 – Designing a Sample Persona
Chapter Quiz
5.2 – Creating Personas – Persona BAG
5.3 – BAG Framework – Behaviour,Aspirations, Goals
5.4 – Designing a Sample Persona
Chapter Quiz
Chapter 6 - Buyer Persona
6.1 – Building a Buyer Persona
6.2 – Why do Personas Fail
Chapter Quiz
6.2 – Why do Personas Fail
Chapter Quiz
Chapter 7 - Understanding The Problem
7.1 – Understanding the Problem
7.2 – Asking the right questions
7.3 – Why do problems exist
7.4 – JTBD types (core, social, emotional)
7.5 – Customer Profile Map
Chapter Quiz
7.2 – Asking the right questions
7.3 – Why do problems exist
7.4 – JTBD types (core, social, emotional)
7.5 – Customer Profile Map
Chapter Quiz
Chapter 8 - Understanding the Solution
8.1 – Understanding the Solution
8.2 – Journey Map
8.3 – The Value Map
8.4 – Elements of Value
Chapter Quiz
8.2 – Journey Map
8.3 – The Value Map
8.4 – Elements of Value
Chapter Quiz
Chapter 9 - Summary
9.1 – Summary
Final Quiz
Final Quiz
What Learners Say About Our Program
Ideal For
Product Managers, Project Managers, Program Managers, Q/A Managers, Managers, Solutions Architect, Software Developers, Marketing Professionals, Sales Professionals, UI-UX designers, Business Analysts, Consultants, Entrepreneurs
Preparing you for Global Certification
Get an Industry accepted Value Proposition Design certification from IPL that enhances your professional equity and bolsters your career profile.
Common Scenarios to Enroll
Value propositions are proven to help businesses grow faster and can even boost marketing campaigns.
Unlock the Bonuses
Worth $200
Mentor Engage
Access Mentors & Experts On Demand
1:1 Coaching with Faculty & Skill Mentors (Schedule Your 1 FREE Session Today)
Book Now Networking Events/Webinars
Explore Online & Campus Events
IPL Events offer a unique opportunity to engage with senior professionals and thought leaders.
Join Upcoming Events Community Membership
Join the most exclusive community for Product Leaders
Network with the Best of the Best
Request an Invite Refer And Earn
Refer your friends to IPL.
They'll get 30% discount on their first course and you’ll get up to ₹10000 in Amazon Vouchers for every friend who enrolls.
Start Referring Related Digital Courses
Advanced Agile Product Management
$99
4.2 (307)
Rated 4.2 out of 5
Duration
5 Weeks at 4 Hours/Week
Strategic Acumen for Product Leaders
$99
4.4 (702)
Rated 4.4 out of 5
Duration
2 Weeks (30+ Lessons) at 4-5 Hours/Week
Value Proposition Design
$99
4.2 (1124)
Rated 4.2 out of 5
Duration
2 Weeks (30+ Lessons) at 4-5 Hours/Week
Innovation Frameworks
$99
4.1 (437)
Rated 4.1 out of 5
Duration
2 Weeks (30+ Lessons) at 4-5 Hours/Week
Customer Centric Innovation for Engineers
$99
4.3 (623)
Rated 4.3 out of 5
Duration
5 Weeks at 4 Hours/Week
Product Management Foundation
$49
4.4 (1274)
Rated 4.4 out of 5
Duration
2 Weeks at 4-5 Hours/Week
Agile Methodology Fundamentals
$49
4.2 (572)
Rated 4.2 out of 5
Duration
2 Weeks at 4 Hours/Week
Digital and SaaS for Product Managers
$99
4.3 (681)
Rated 4.3 out of 5
Duration
2 Weeks at 4 Hours/Week