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Customer Centric Innovation for Engineers

Learn How to Foster Customer Centric Mindset as a Value Driver.

Practice customer centricity as the pivot to all engineering activities

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Course Length

5 Weeks

Effort

4 Hours/ Week

100% Online

With Continuous Learning Community support + Monthly Live Webinars​

Learning Access

Resource Toolkit & Templates + Unlimited Networking Events

What will you Learn?

  • Journey of idea to commercially successful products or solutions.
  • This innovation course will help you develop a value proposition using the value prop canvas framework.
  • Get strategy and innovation certification to overcome the psychological and behavioral barriers to build personal and team creativity.
  • The five leadership practices of building an innovation culture.
  • Proper innovation training to understand the fundamental personas & user stories.
  • The right incentives, processes, and mindsets to spur creativity.
  • Types of Innovation based on the impact the innovation creates.
  • Differences between radical and Disruptive innovation.
  • Best Practices of recognized innovative companies.
  • Understand the concept of Innovation.
  • ROI of Innovation.

Key Topics Covered

  • Design value propositions using customer centric innovations.
  • Use voice of customers to understand needs and problems and devise solutions.
  • Communicate with customers effectively using positioning driven stances.
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Course Content

Value Proposition Design – Introduction
Importance of Understanding Your Customers
How to understand your customer
Chapter Quiz
Additional Learning Resources
Effective Communication
B2B Communication
Chapter Quiz
Additional Learning Resources
What is a Persona
Creating Personas – Persona BAG
BAG Framework – Behaviour,Aspirations, Goals
Designing a Sample Persona
Chapter Quiz
Building a Buyer Persona
Why do Personas Fail
Chapter Quiz
Additional Learning Resources
Understanding the Problem
Asking the right questions
Why do problems exist
JTBD types (core, social, emotional)
Customer Profile Map
Chapter Quiz
Additional Learning Resources
Understanding the Solution
Journey Map
The Value Map
Elements of Value
Chapter Quiz
Additional Learning Resources
Value Proposition Design – Recap
Final Quiz
Empathy in Product Development
Building Customer Centric Products
Product Management: Not Just for Product Managers
Product Management as a Career Path
Transition from Technology Professional to Product Management Career Charter
Building Successful Career with Product Management

Recommended Books

Getting Started

What is Creativity and Innovation
Understanding Invention and Patent
What is a Habit?
Curiosity and Experimentation
Courage
Sense of Humour
Power of Association
Additional Learning Resources
What is a Product?
Where do Ideas come from?
Conceptualization to Execution
Creativity in Go-to-Market and Product Pricing
Additional Learning Resources
Visual Thinking
Rapid Iteration
What is Design Thinking?
Customer Centricity
Additional Learning Resources
What is the Science Behind Creativity?
Best Case Solution
Landscaping and Solution Vegetation
Additional Learning Resources
Staying with the Problem and Mind Mapping
5W 1H
Storytelling
What is Solution Vegetation?
SCAMPER
Tiers of Non-Customers
Technique from Design Thinking
Non-Dollar Returns
Introduction and Learning Outcomes
Additional Learning Resources
Learning Outcomes
Define Innovation
Define Innovation
Learning Outcomes
Different types of Innovation
Chapter Quiz
Additional Learning Resources
Learning Outcomes
Processes of Innovation
Chapter Quiz
Additional Learning Resources
Learning Outcomes
Various practices at Innovative Companies
Chapter Quiz
Additional Learning Resources
Learning Outcomes
Tangible and Intangible Returns
Chapter Quiz
Course Summary
Resource Library
Final Exam
Reference Books

What Learners Say About Our Program

Sukhinder STechM
As engineers we are always focused on creating solutions, products but often miss out on the important questions of why are we developing this solution? This course makes us step back and learn the approach, ask those questions and put them into context in a structured way. The process of innovation is beautifully explained and is very practical
Kripa MCognizant
After going through this course as an engineer I’ve started asking very important but often unasked questions - Who is the product for? Why do they need it? Why do they choose us? What is the best way to innovate? and now my work as an engineer is more satisfying

Ideal For

Engineers with over 5 years of experience

Preparing you for Global Certification

Get an Industry accepted Customer Centric Innovation for Engineers certification from IPL that enhances your professional equity and bolsters your career profile.

Common Scenarios to Enroll

Customer Centric Mindset
Customer Centric MindsetYou don’t want to be limited by a functional perspective and want to foster a customer based outlook to your work.
Innovation Driver
Innovation DriverRecognizing the importance of innovation at work, you want to learn how to generate ideas and drive their execution.
Intrapreneurial Competencies
Intrapreneurial CompetenciesYou want to do a comprehensive short term course that can enable the intrapreneur in you to generate growth possibilities in your company.

65% of companies say their customer focused employees are their most important partners in innovation, ranking them above technology partners

PwC Innovation Benchmark

Unlock the Bonuses

Worth $200

Mentor Engage

Access Mentors & Experts On Demand
1:1 Coaching with Faculty & Skill Mentors (Schedule Your 1 FREE Session Today)
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Networking Events/Webinars

Explore Online & Campus Events
IPL Events offer a unique opportunity to engage with senior professionals and thought leaders.
Join Upcoming Events

Community Membership

Join the most exclusive community for Product Leaders
Network with the Best of the Best
Request an Invite

Refer And Earn

Refer your friends to IPL.
They'll get 30% discount on their first course and you’ll get up to ₹10000 in Amazon Vouchers for every friend who enrolls.
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