Product Management Fundamentals
$49
4.5 (2142)
Rated 4.5 out of 5
Duration
2 Weeks (30+ Lessons) at 4-5 Hours/Week
Strategic Acumen for Product Leaders
Harness the Craft of Strategy to Plot Product Success in a Competitive Marketplace
Chart business success by designing and executing winning product strategies with enhanced ROIs
Course Length
2 Weeks (30+ Lessons)
Effort
4-5 Hours/Week
100% Online
With Continuous Learning Community support + Monthly Live Webinars
Learning Access
Resource Toolkit & Templates + Unlimited Networking Events
What will you Learn?
- Strategic thinking ability by understanding the language of business.
- Craft strategies by critically reflecting on existing tools and theories of strategy.
- This strategic management course includes best practices to help you successfully execute the business plan within an existing company.
- Product strategy certification will guide to maneuvering the hurdles of management.
Key Topics Covered
Portfolio Management (BCG, GE McKinsey), Product Strategy, Business Strategy, Corporate Strategy, Competitive Analysis
Course Content
Chapter 1 - Introduction
Who is this course relevant for?
What can participants expect to learn by the end of this course?
Define the topics covered in the course
What can participants expect to learn by the end of this course?
Define the topics covered in the course
Chapter 2 - The Nature and Purpose of Strategy
Learning Objective
Origin of Strategy
What Is Strategy?
What Strategy Is Not?
Why Strategy?
Why Strategy?
Levels of Strategy
Chapter Quiz
Origin of Strategy
What Is Strategy?
What Strategy Is Not?
Why Strategy?
Why Strategy?
Levels of Strategy
Chapter Quiz
Chapter 3 - Industry and Environment Analysis
Learning Objective
Why Industry Analysis?
Porter’s Five Forces Model
PESTEL Analysis
Assessing Disruptive Forces
Strategy Canvas
Chapter Quiz
Why Industry Analysis?
Porter’s Five Forces Model
PESTEL Analysis
Assessing Disruptive Forces
Strategy Canvas
Chapter Quiz
Chapter 4 - Corporate Strategy
Learning Objective
What is a Corporate Strategy?
Three Horizons of Growth
SWOT Analysis
Blue Ocean Strategy
Chapter Quiz
What is a Corporate Strategy?
Three Horizons of Growth
SWOT Analysis
Blue Ocean Strategy
Chapter Quiz
Chapter 5 - Business Strategy
Learning Outcome
What is a Business Strategy?
Basis of Competition
Fit and Stretch Mindset
BCG Matrix
Business Model Canvas
McKinsey 7-S Framework
Chapter Quiz
What is a Business Strategy?
Basis of Competition
Fit and Stretch Mindset
BCG Matrix
Business Model Canvas
McKinsey 7-S Framework
Chapter Quiz
Chapter 6 - Choosing and Defining Product Strategy
Learning Objective
What is Product Strategy?
Components of Product Strategy
Competitive Positioning
Crossing the Chasm
Imitation Barriers
Frameworks: Ansoff Matrix, Kano Model, Product Market Fit Pyramid, Balanced Scorecard
Product spread
What is Product Strategy?
Components of Product Strategy
Competitive Positioning
Crossing the Chasm
Imitation Barriers
Frameworks: Ansoff Matrix, Kano Model, Product Market Fit Pyramid, Balanced Scorecard
Product spread
Chapter 7 - Building Strategic Thinking
Learning Objectives
Holistic Thinking
Outside-in Perspective
Creating a Stretch
Trade-off
Ambidexterity
Chapter Quiz
Holistic Thinking
Outside-in Perspective
Creating a Stretch
Trade-off
Ambidexterity
Chapter Quiz
Chapter 8 - Conclusion
Summary
Product analysis
Product analysis
What Learners Say About Our Program
Ideal For
Anyone who wants to move into senior leadership roles building and communicating strategy to stakeholders –
Mid level Managers, Product Managers, Project Managers, Program Managers, Q/A Managers, Managers, Solutions Architect, Software Developers, Marketing Professionals, Sales Professionals, Business Analysts, Consultants, Entrepreneurs
Preparing you for Global Certification
Get an Industry accepted Strategic Acumen for Product Leaders certification from IPL that enhances your professional equity and bolsters your career profile.
Common Scenarios to Enroll
what the product is and why it stands out; and what the business goals are and why it is worthwhile for your company to invest in it.
Unlock the Bonuses
Worth $200
Mentor Engage
Access Mentors & Experts On Demand
1:1 Coaching with Faculty & Skill Mentors (Schedule Your 1 FREE Session Today)
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Explore Online & Campus Events
IPL Events offer a unique opportunity to engage with senior professionals and thought leaders.
Join Upcoming Events Community Membership
Join the most exclusive community for Product Leaders
Network with the Best of the Best
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They'll get 30% discount on their first course and you’ll get up to ₹10000 in Amazon Vouchers for every friend who enrolls.
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