Join for Free

Product Management Fundamentals

Learn the Art & Science of Managing Product Life-cycle Management

Go from Tactical Execution to Strategic Decision Making Roles

BUY NOW ($49)
BUY FOR TEAM
Play Video

Course Length

2 Weeks (30+ Lessons)

Effort

4-5 Hours/Week

100% Online

With Continuous Learning Community support + Monthly Live Webinars​

Learning Access

Resource Toolkit & Templates + Unlimited Networking Events

What will you Learn?

  • Get an End to End understanding of the scope, role, and skills required for Product Managers, along with a product management certification to manage the product life cycle management.
  • Understand Customer-Driven value management to develop a robust innovation context and business context in decision making.
  • Learn the nuances and career track of the Product Manager role by signing up for one of the most dynamic product management courses.
  • Develop & Design Value Proposition using frameworks like Value Prop Canvas, Business Model Canvas & Design Thinking.
  • Master Product Lifecycle Development through Agile, Customer Personas, User Stories & Agile methodology.

Key Topics Covered

Values Proposition Design, Types & Models of Customer Research, Design Thinking & Hypothesis Validation, Prototyping & UI/UX Design, Personas & Scenarios, Agile User Stories, Scrum Process, Product Roadmapping, Competitive Analysis, GTM Strategy, Sales Enablement, Business modeling, Product Planning, Prioritization, Market Sizing, Marketing & Launch Planning, Budgeting & more

START COURSE

Course Content

         Introduction to Product Management Fundamentals
 
    Product Management Fundamentals – Getting Started
    What is a Product?
    Difference between a Product and a Service
    Moving from Services to Products.
    CThe Product Manager Mindset
    What is the Product Lifecycle?
    What is Product Management?
    Review & Recap
    Chapter Quiz
 
    What is Value?
    What is Value Management
    Understanding Value
    Creating Value
    Capturing Value
    Communicating Value
    Delivering Value
    Review & Recap
    Chapter Quiz
    What is The Adaptive Productizing Process?
    Market Analysis
    Strategic Planning
    Product Planning
    Go To Market
    Sales Enablement
    Delivering Delight
    Review & Recap
    Chapter Quiz
    Additional Learning Resources
    Role of a Product Manager
    PM Interlock with org
    CEO of the Product!
    Anatomy of a Product Manager
    Career Path of a Product Manager
    Who is a Product Leader?
    Chapter Quiz
    Value Proposition Design – Course Introduction
    Context Setting
    Course Objective
    Additional Learning Resources
    Importance of Understanding Your Customers
    How to understand your customer
    Chapter Quiz
    Additional Learning Resources
Introductions
Building Relationships and Understanding Customer’s Environment
References
Take Notes
Chapter Quiz
Additional Learning Resources
    Effective Communication
    B2B Communication
    Chapter Quiz
    Ethnography and It’s Importance
    Chapter Quiz
    What is a Persona
    Creating Personas – Persona BAG
    BAG Framework – Behaviour,Aspirations, Goals
    Designing a Sample Persona
    Chapter Quiz
    Building a Buyer Persona
    Why do Personas Fail
    Chapter Quiz
    Additional Learning Resources
    Understanding the Problem
    Asking the right questions
    Why do problems exist
    JTBD types (core, social, emotional)
    Customer Profile Map
    Chapter Quiz
    Additional Learning Resources
    Understanding the Solution
    Journey Map
    The Value Map
    Elements of Value
    Chapter Quiz
    Additional Learning Resources
    Value Proposition Design – Recap
    Final Assessment
    Webinar on Career Transition in Product Management- Industry Trends
    Empathy in Product Development
    Does Product Management prepare you for a CEO role
    Building Customer Centric Products
    Product Management: Not Just for Product Managers
    Product Management as a Career Path
    Transition from Technology Professional to Product Management Career Charter
    Building Successful Career with Product Management
    Recommended Books

What Learners Say About Our Program

Srini SProject Manager, TCS
Fastest Way to Understand the nuances of end to end Product Management with simple and yet complete coverage on concepts, frameworks & how to transition into Product Career roles.
Sudha MProduct Owner, Flipkart
Takes a very pragmatic approach to understanding Product Management around the Why, How and What? Helped me gain confidence and structure for things i was already doing intuitively and adhocly

Ideal For

Project Managers, Program Managers, Q/A Managers, Managers, Solutions Architect, Software Developers, Marketing Professionals, Sales Professionals, UI-UX designers, Business Analysts, Consultants, Entrepreneurs.

Preparing you for Global Certification

Get an Industry accepted Product Management Fundamentals certification from IPL that enhances your professional equity and bolsters your career profile.

Common Scenarios to Enroll

Faster ROI
Faster ROIFastest way to build your vocabulary & orientation to frameworks used by practicing Product Managers
Dip before you Dive!
Dip before you Dive!Before you invest in a longer/more expensive course, you want to test if Product Management is the right for you!
Learning on the GO
Learning on the GOYou want to learn when you want, where you want and continuously!
Develop Structure
Develop StructureYou are already in Product Management role or practicing Product Management but seek structure & process based execution

Still thinking?
If this is right for you

"Product Management skills are not just for Product Managers - every Engineer, every Project & Business leader needs to develop a customer context, business context and innovation context"

Amit Phadnis, Chief Digital Officer, GE

Unlock the Bonuses

Worth $200

Mentor Engage

Access Mentors & Experts On Demand
1:1 Coaching with Faculty & Skill Mentors (Schedule Your 1 FREE Session Today)
Book Now

Networking Events/Webinars

Explore Online & Campus Events
IPL Events offer a unique opportunity to engage with senior professionals and thought leaders.
Join Upcoming Events

Community Membership

Join the most exclusive community for Product Leaders
Network with the Best of the Best
Request an Invite

Refer And Earn

Refer your friends to IPL.
They'll get 30% discount on their first course and you’ll get up to ₹10000 in Amazon Vouchers for every friend who enrolls.
Start Referring

Related Digital Courses

Product Management Fundamentals

$49

4.5 (2142)
Rated 4.5 out of 5

Duration

2 Weeks (30+ Lessons) at 4-5 Hours/Week

Know More
Enroll Now

Advanced Agile Product Management

$99

4.2 (307)
Rated 4.2 out of 5

Duration

5 Weeks at 4 Hours/Week

Know More
Enroll Now

Strategic Acumen for Product Leaders

$99

4.4 (702)
Rated 4.4 out of 5

Duration

2 Weeks (30+ Lessons) at 4-5 Hours/Week

Know More
Enroll Now

Value Proposition Design

$99

4.2 (1124)
Rated 4.2 out of 5

Duration

2 Weeks (30+ Lessons) at 4-5 Hours/Week

Know More
Enroll Now

Innovation Frameworks

$99

4.1 (437)
Rated 4.1 out of 5

Duration

2 Weeks (30+ Lessons) at 4-5 Hours/Week

Know More
Enroll Now

Customer Centric Innovation for Engineers

$99

4.3 (623)
Rated 4.3 out of 5

Duration

5 Weeks at 4 Hours/Week

Know More
Enroll Now

Product Management Foundation

$49

4.4 (1274)
Rated 4.4 out of 5

Duration

2 Weeks at 4-5 Hours/Week

Know More
Enroll Now

Agile Methodology Fundamentals

$49

4.2 (572)
Rated 4.2 out of 5

Duration

2 Weeks at 4 Hours/Week

Know More
Enroll Now

Digital and SaaS for Product Managers

$99

4.3 (681)
Rated 4.3 out of 5

Duration

2 Weeks at 4 Hours/Week

Know More
Enroll Now

FLASH SALE!

Get 30% off

on all Courses. Limited-time Offer

USE COUPON: learnnow30