Product Management Fundamentals
$49
4.5 (2142)
Rated 4.5 out of 5
Duration
2 Weeks (30+ Lessons) at 4-5 Hours/Week
Digital and SaaS for Product Managers
Learn & Leverage Digital Product Management Thinking, Tools, Metrics to Build Modern User Focused Digital Products
Develop a culture of experimentation, hypothesis-driven development, data & metrics informed decision making in creating digital products
Course Length
2 Weeks
Effort
4 Hours/Week
100% Online
With Continuous Learning Community support + Monthly Live Webinars
Learning Access
Resource Toolkit + Unlimited Networking Events + Practice Session with Coach (Optional)
What will you Learn?
- Digital Value Proposition
- Digital Product Management Thinking
- Prioritization in Digital Products
- Portfolio of Metrics - Business metrics, Customer metrics, Product metrics
- Product Lifecycle Stages, A Framework for North Star and supporting metrics
- One of the ideal product management courses online learn how to perform Product Analytics
- Understand agile product management
- Best product management certification to learn how to implement A/B Testing
- Industry Case Studies and Applications
Key Topics Covered
- Understand & Create Digital Business Models
- Create Data Driven Roadmaps
- Leverage Product Analytics for decision making
- A framework to identify the focus metric and supporting metrics for any digital product
Course Content
Chapter 1 - Course Overview
Setting the Context
Course Overview
Learning Outcomes
Course Overview
Learning Outcomes
Chapter 2 - The Digital Value Proposition
Digital Technologies and Value Proposition
Constant Experimentation
Digital Product Management Thinking
Chapter Quiz
Constant Experimentation
Digital Product Management Thinking
Chapter Quiz
Chapter 3 - Digital Business Models
Understanding Business Models
Digital Business Models
Chapter Quiz
Digital Business Models
Chapter Quiz
Chapter 4 - Day in the life of a DPM
Projects, Features in different stages
Working with cross functional teams
Chapter Quiz
Working with cross functional teams
Chapter Quiz
Chapter 5 - Prioritization in Digital Products
Prioritization overview
Popular Prioritization Frameworks
Chapter Quiz
Popular Prioritization Frameworks
Chapter Quiz
Chapter 6 - Data Driven Road maps
Road map and its Components
How to use Product Road maps
Data Driven Road map
Chapter Quiz
How to use Product Road maps
Data Driven Road map
Chapter Quiz
Chapter 7 - Portfolio of Metrics
Why Metrics Matter
Product Metrics
Business Metrics
Customer Metrics
Goals driven Metrics
Chapter Quiz
Product Metrics
Business Metrics
Customer Metrics
Goals driven Metrics
Chapter Quiz
Chapter 8 - Framework for Metrics That Matter
Product Lifecycle Stages, GAME Framework & North Star Metric
GAME for Problem Discovery & Validation
GAME for Problem-Solution Fit
GAME for Product-Market Fit
GAME for Business Model Fit & Scale
Chapter Quiz
GAME for Problem Discovery & Validation
GAME for Problem-Solution Fit
GAME for Product-Market Fit
GAME for Business Model Fit & Scale
Chapter Quiz
Chapter 9 - Product Analytics & Analytics Platforms
Product Analytics Basics
Users and Events
Performing Product Analytics
Product Analytics Platforms & Capabilities
Chapter Quiz
Users and Events
Performing Product Analytics
Product Analytics Platforms & Capabilities
Chapter Quiz
Chapter 10 - Experimentation and Hypothesis Testing
Experimentation in Digital products – Overview
Build-Measure-Learn Feedback loop
A/B Testing
Chapter Quiz
Build-Measure-Learn Feedback loop
A/B Testing
Chapter Quiz
Chapter 11 - AARRR - Pirate Metrics
AARRR Framework
Acquisition
Activation
Retention and Engagement
Referral
Revenue
Chapter Quiz
Acquisition
Activation
Retention and Engagement
Referral
Revenue
Chapter Quiz
Chapter 12 - Industry Case Studies
Hypothesis Testing – AirBnB
Retention Case Study – Calm
Referral Case Study – Dropbox
Retention Case Study – Calm
Referral Case Study – Dropbox
Chapter 13 - Summary
Summary
What Learners Say About Our Program
Ideal For
Engineers or those in other functional roles who are considering a transition into Product/ Digital Product Management roles. Product Managers looking to learn a structured approach to digital product management thinking
Preparing you for Global Certification
Get an Industry accepted Digital and SaaS for Product Managers certification from IPL that enhances your professional equity and bolsters your career profile.
Common Scenarios to Enroll
"Companies preparing for Industry 4.0 operate in an environment that is evolving more rapidly than ever."
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