Product Marketing Fundamentals

Decipher Markets, Customer and Their Needs to Communicate Compelling Value Propositions

Communicate the compelling value and deliver winning products in a competitive market place by appealing to buyer needs

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Course Length

3 Weeks


4 Hours/ Week

100% Online

With Continuous Learning Community support + Monthly Live Webinars​

Learning Access

Resource Toolkit + Unlimited Networking Events + Practice Session with Coach (Optional)

What will you Learn?

Key Topics Covered

Course Content

What Learners Say About Our Program

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Product Marketing has been a mystery to me until this course which explains everything that a Product marketing manager does in the context of a Product and the supporting role of the Product manager. I am now having meaningful discussions with the Product team with this knowledge. Thanks!
AdityaInnovite Systems
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Awesome Product Marketing fundamentals

Ideal For

Product Managers, Business Managers, Team Leads, Data professionals, Entrepreneurs.

Preparing you for Global Certification

Get an Industry accepted Product Marketing Fundamentals certification from IPL that enhances your professional equity and bolsters your career profile.

Common Scenarios to Enroll

Deep Buyer Understanding
Deep Buyer UnderstandingYou realise that successful product marketers owe their market place wins to a comprehensive understanding of their target buyers and so are keen to unravel their consumption decision making impulses
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Go-To- Market Success
Go-To- Market SuccessYou want to use a structured scientific process to take products to a competitive market and attain customer consideration and loyalty
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Metric Based Measurements
Metric Based MeasurementsTo ensure continuous improvement of your marketing initiatives you need to measure investments made, identify arenas of improvement and take corrective action based on metrics used
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"Product marketing is the linchpin to sustainable business growth."

Unlock the Bonuses

Worth $200

Mentor Engage

Access Mentors & Experts On Demand
1:1 Coaching with Faculty & Skill Mentors (Schedule Your 1 FREE Session Today)
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Networking Events/Webinars

Explore Online & Campus Events
IPL Events offer a unique opportunity to engage with senior professionals and thought leaders.
Join Upcoming Events

Community Membership

Join the most exclusive community for Product Leaders
Network with the Best of the Best
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Refer And Earn

Refer your friends to IPL.
They'll get 30% discount on their first course and you’ll get up to ₹10000 in Amazon Vouchers for every friend who enrolls.
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