Product Management Fundamentals
$49
4.5 (2142)
Rated 4.5 out of 5
Duration
2 Weeks (30+ Lessons) at 4-5 Hours/Week
Product Marketing Fundamentals
Decipher Markets, Customer and Their Needs to Communicate Compelling Value Propositions
Communicate the compelling value and deliver winning products in a competitive market place by appealing to buyer needs
Course Length
3 Weeks
Effort
4 Hours/ Week
100% Online
With Continuous Learning Community support + Monthly Live Webinars
Learning Access
Resource Toolkit + Unlimited Networking Events + Practice Session with Coach (Optional)
What will you Learn?
- Product Marketing Fundamentals
- Go-To-Market Strategy
- Planning and Budgeting, Conceptualizing Marketing Ideas
- Sales Cycle Enablement
- Product Marketing Metrics and tools
- Internal stakeholder Marketing & Management
- PMM Lifecycle Management
Key Topics Covered
- Buyer Persona
- GTM Strategy and Positioning
- Lead Generation
- Demand Generation
Course Content
Course Overview
Course overview
Chapter 1 - Product Marketing Fundamentals
Introduction
Product Marketing vs Product Management
Understanding the Market and competition – Customer Segmentation
Understanding Buyer Persona & Compelling Value
Chapter Quiz
Product Marketing vs Product Management
Understanding the Market and competition – Customer Segmentation
Understanding Buyer Persona & Compelling Value
Chapter Quiz
Chapter 2 - Go-To-Market Strategy
Introduction
Positioning
GTM Strategy and Positioning as an Iterative process
Chapter Quiz
Positioning
GTM Strategy and Positioning as an Iterative process
Chapter Quiz
Chapter 3 & 4 - Planning and Budgeting, Conceptualizing Marketing Ideas Standards of Planning & Budgeting
Understanding the context
Media Segregation Matrix
Routes to Market
Budget Fundamentals
Chapter Quiz
Media Segregation Matrix
Routes to Market
Budget Fundamentals
Chapter Quiz
Chapter 5 - Sales Cycle Enablement
Introduction
What is Sales Enablement?
Why is Sales Enablement Important?
How is Sale Enablement Practiced?
Who Owns Sales Enablement?
Chapter Quiz
What is Sales Enablement?
Why is Sales Enablement Important?
How is Sale Enablement Practiced?
Who Owns Sales Enablement?
Chapter Quiz
Chapter 6 - Product Marketing Metrics and tools
Introduction
Metric for every stage of the funnel
Lead Generation
Demand Generation
Chapter Quiz
Metric for every stage of the funnel
Lead Generation
Demand Generation
Chapter Quiz
Chapter 7 - Internal stakeholder Marketing & Management
Introduction
Who are your internal stakeholders?
Steps within Stakeholder Management
Prioritising stakeholders
Stakeholder management checklist example
Chapter Quiz
Who are your internal stakeholders?
Steps within Stakeholder Management
Prioritising stakeholders
Stakeholder management checklist example
Chapter Quiz
Chapter 8 - PMM Lifecycle Management
Introduction
Customer adoption lifecycle
Example – Snickers
Chapter Quiz
Customer adoption lifecycle
Example – Snickers
Chapter Quiz
What Learners Say About Our Program
Ideal For
Product Managers, Business Managers, Team Leads, Data professionals, Entrepreneurs.
Preparing you for Global Certification
Get an Industry accepted Product Marketing Fundamentals certification from IPL that enhances your professional equity and bolsters your career profile.
Common Scenarios to Enroll
"Product marketing is the linchpin to sustainable business growth."
Unlock the Bonuses
Worth $200
Mentor Engage
Access Mentors & Experts On Demand
1:1 Coaching with Faculty & Skill Mentors (Schedule Your 1 FREE Session Today)
Book Now Networking Events/Webinars
Explore Online & Campus Events
IPL Events offer a unique opportunity to engage with senior professionals and thought leaders.
Join Upcoming Events Community Membership
Join the most exclusive community for Product Leaders
Network with the Best of the Best
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They'll get 30% discount on their first course and you’ll get up to ₹10000 in Amazon Vouchers for every friend who enrolls.
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