Product Management Fundamentals
$49
4.5 (2142)
Rated 4.5 out of 5
Duration
2 Weeks (30+ Lessons) at 4-5 Hours/Week
Digital Marketing Fundamentals
Tap Into the Power of Digital to Drive Sales and Attain Customer Delight
Marshall digital platforms, tools and technologies to generate leads and deliver on customer value
Course Length
2 Weeks (30+ Lessons)
Effort
4-5 Hours/Week
100% Online
With Continuous Learning Community support + Monthly Live Webinars
Learning Access
Resource Toolkit & Templates + Unlimited Networking Events
What will you Learn?
- Understand the landscape of Digital Marketing
- Learn the tools and techniques of Website Marketing
- Develop a Social Media Marketing Plan and be able to use its elements
- Implement a Social Media Lead Generation Plan using various social platforms
- Learn Growth techniques for customer acquisition
Course Content
Chapter 1: Introduction to the course
Learning Objectives
Who is this course for?
Who is this course for?
Chapter 2: Introduction to Digital Marketing
What is Marketing?
4 P’s of Marketing
Difference b/w Traditional and Digital Marketing
Digital Landscapes in India
The Digital Marketing Trends 2018
Understanding Consumer Decision Journey
What Does Digital Marketing Include?
Chapter Quiz
4 P’s of Marketing
Difference b/w Traditional and Digital Marketing
Digital Landscapes in India
The Digital Marketing Trends 2018
Understanding Consumer Decision Journey
What Does Digital Marketing Include?
Chapter Quiz
Chapter 3: Search Engine Optimization
Why is SEO Important?
Understanding How Search Engine Works?
Set Up Google Analytics
Set Up Webmaster
Deciding What Keywords to Choose
How to Use The Keyword Planner
Keyword Rankings
“Internal Linking, Header & Footer Links, Content, Title & Meta Tags, Meta Description, Indexing”
Building Backlinks
Chapter Quiz
Understanding How Search Engine Works?
Set Up Google Analytics
Set Up Webmaster
Deciding What Keywords to Choose
How to Use The Keyword Planner
Keyword Rankings
“Internal Linking, Header & Footer Links, Content, Title & Meta Tags, Meta Description, Indexing”
Building Backlinks
Chapter Quiz
Chapter 4: Social Media Marketing
What is Social Media Marketing?
Different Social Media Channels
Social Media Personas
Owned, Earned & Paid Media
How to create your own social media marketing plan?
Facebook Marketing
Twitter Marketing
Instagram Marketing
Chapter Quiz
Different Social Media Channels
Social Media Personas
Owned, Earned & Paid Media
How to create your own social media marketing plan?
Facebook Marketing
Twitter Marketing
Instagram Marketing
Chapter Quiz
Chapter 5: Email Marketing
What is Email Marketing and Rules of Email Marketing
Effective Email Content
Newsletters
Tools of the Trade
Email Marketing Vs Marketing Automation
Chapter Quiz
Effective Email Content
Newsletters
Tools of the Trade
Email Marketing Vs Marketing Automation
Chapter Quiz
Chapter 6: Inbound Marketing
What is Inbound Marketing?
Why Inbound?
Understanding Inbound Methodology
How to create content that attracts customers?
How to never run of content ideas?
How to market your content?
What is Lead Generation and How do Generate Leads?
What Is A Landing Page?
What Are Different Types of Testing Available For Landing Pages?
What is Conversion Rate Optimization (CRO)?
Benefits of CRO
Understanding Conversion Funnel
The Most Important Metric
Chapter Quiz
Why Inbound?
Understanding Inbound Methodology
How to create content that attracts customers?
How to never run of content ideas?
How to market your content?
What is Lead Generation and How do Generate Leads?
What Is A Landing Page?
What Are Different Types of Testing Available For Landing Pages?
What is Conversion Rate Optimization (CRO)?
Benefits of CRO
Understanding Conversion Funnel
The Most Important Metric
Chapter Quiz
Chapter 7: PPC Advertising
What is Pay-Per-Click (PPC)?
Benefits of PPC
PPC Networks
Adwords Capabilities & Targeting
Setting up Adwords Account & Campaign
Different Types Of Keyword Matches
Important Metrics to Measure
Chapter Quiz
Benefits of PPC
PPC Networks
Adwords Capabilities & Targeting
Setting up Adwords Account & Campaign
Different Types Of Keyword Matches
Important Metrics to Measure
Chapter Quiz
Chapter 8: Analytics
What Is Web Analytics?
Why Is Web Analytics Important For A Business?
What is Google Analytics?
KPIs in Google Analytics
Google Analytics for Beginners
Tracking Conversions
Chapter Quiz
Why Is Web Analytics Important For A Business?
What is Google Analytics?
KPIs in Google Analytics
Google Analytics for Beginners
Tracking Conversions
Chapter Quiz
Case study
B2B
B2C
B2C
Conclusion
Final Quiz
What Learners Say About Our Program
Ideal For
Product Managers, Marketing Professionals, Sales Professionals, Entrepreneurs
Preparing you for Global Certification
Get an Industry accepted Digital Marketing Fundamentals certification from IPL that enhances your professional equity and bolsters your career profile.
Common Scenarios to Enroll
“Companies that make the deep strategic, organizational, and operational shifts required to become effective digital marketers can become more agile, more productive, and accelerate revenue growth”
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