Digital Marketing Fundamentals

Tap Into the Power of Digital to Drive Sales and Attain Customer Delight

Marshall digital platforms, tools and technologies to generate leads and deliver on customer value

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Course Length

2 Weeks (30+ Lessons)


4-5 Hours/Week

100% Online

With Continuous Learning Community support + Monthly Live Webinars​

Learning Access

Resource Toolkit & Templates + Unlimited Networking Events

What will you Learn?

Key Topics Covered

SEO, Inbound Marketing, Social Media Marketing, Analytics

Course Content

What Learners Say About Our Program

Srini SProject Manager, TCS
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Fastest Way to Understand the nuances of end to end Product Management with simple and yet complete coverage on concepts, frameworks & how to transition into Product Career roles.
Sudha MProduct Owner, Flipkart
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Takes a very pragmatic approach to understanding Product Management around the Why, How and What? Helped me gain confidence and structure for things i was already doing intuitively and adhocly

Ideal For

Product Managers, Marketing Professionals, Sales Professionals, Entrepreneurs

Preparing you for Global Certification

Get an Industry accepted Digital Marketing Fundamentals certification from IPL that enhances your professional equity and bolsters your career profile.

Common Scenarios to Enroll

Ace Digital Practice
Ace Digital PracticeWith technology-driven transformation as a global trend, you are keen to learn how the marketing function can be transformed using digital media and channels
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Leverage Technology Tools
Leverage Technology ToolsAs a marketing decision-maker, you are required to drive this critical business function by employing technology both as an enabler and growth accelerator
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Measure the Effectiveness
Measure the EffectivenessYou want to effectively allocate marketing budgets to various digital initiatives and programs and measure their returns using appropriate metrics
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“Companies that make the deep strategic, organizational, and operational shifts required to become effective digital marketers can become more agile, more productive, and accelerate revenue growth”

Unlock the Bonuses

Worth $200

Mentor Engage

Access Mentors & Experts On Demand
1:1 Coaching with Faculty & Skill Mentors (Schedule Your 1 FREE Session Today)
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Networking Events/Webinars

Explore Online & Campus Events
IPL Events offer a unique opportunity to engage with senior professionals and thought leaders.
Join Upcoming Events

Community Membership

Join the most exclusive community for Product Leaders
Network with the Best of the Best
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Refer And Earn

Refer your friends to IPL.
They'll get 30% discount on their first course and you’ll get up to ₹10000 in Amazon Vouchers for every friend who enrolls.
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